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Mark Divers - Resume
Updated: 29-Aug-2001
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E X P E R I E N C E
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- Create web site and software interface designs
- Design corporate identity for new and established companies
- Work with existing corporate teams to create graphical interfaces for a variety of agencies and companies
- Create and manage graphic assets of large web projects
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- Manage team of 5 designers who create editorial graphics, banner advertising and store designs
- Oversee editing, cropping, sizing and optimization of product images for online shopping guide
- Develop processes to increase graphic download speed by 30%
- Design and create concepts for Internet advertising banners for AltaVista Network
- Achieved click-thru rates 3 times the national average
- Create pixel-based mockups and HTML templates of web page layouts
- Design and create Flash tutorials and web greeting cards
- Create and produce print and television advertising
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- Designed and coded various web sites
- Designed and produced print collateral, packaging and advertising materials
- Created corporate identities and applications for them
- Clients included: The Designory, OMC Design, Image-1 Communications and Graphtek, Inc.
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- Single-handedly produced all print circulars and newspaper ads
- Coordinated radio and cable ads
- Evaluated exit surveys and reviewed demographic studies to aid in advertising re-design
- Reduced advertising costs by 60% while sales held steady
- Met monthly ad budget based on 3% of total sales
- Designed and oversaw production of retail store signage and interiors
- Lined up ad promotions with existing manufacturer rebate programs and available co-op dollars
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- Designed, produced and managed printing of 500,000 advertising circulars bi-weekly
- Increased sales 30-40% over a 6-month period from print advertising response
- Created corporate identity and applied it to stores, stationery, clothing and advertising
- Designed both promotional and directional in-store signage for all brick-and-mortar locations
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- Designed ad, brochure, packaging and identities
- Multi-tasked many projects at once
- Managed client relationships
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- Produced 4-color and black and white advertising for health and bicycle-related accounts
- Specced type
- Shot photostats
- Produced finished camera-ready art boards
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- Produced various brochures, art books and calendars
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S K I L L S
- Able to work in both PC and Mac environments
- Adobe: Photoshop, ImageReady, Illustrator and Premiere
- Macromedia: Dreamweaver and Flash
- Quark: Xpress
- Corel: CorelDraw
- Allaire: HomeSite
- Equilibrium: DeBabelizer Pro
- Microsoft: PowerPoint, Word, Excel and Works
- Expert in HTML
E D U C A T I O N
- Bachelor of the Arts - California State University Long Beach
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